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(The AI is clever enough to not just see walls, flooring, and lighting, but also actually use that information to create new flooring and walls where furniture otherwise stands, generating the illusion of an empty space.) In the future, Ikea says the app will be able to help us update wall colors, mount things on walls and ceilings, and even collaborate with others on designs.If you are looking for a wagon to carry children please check out our best beach wagons guide. As a direct result of this acquisition, you can now erase a dresser in your Ikea app but still have a clean wall when it’s gone instead of a black hole. In 2020, Ikea parent company, Ingka Investments, acquired Silicon Valley AI startup Geomagical Labs to improve its core AR technologies. You couldn’t actually buy any Ikea furniture on it.Īs the company began consolidating its digital products a few years ago, Place’s technology was rolled into the main Ikea app. Place was impressive for its time, but it was still a tech demo more than anything else, testing how someone might put digital objects into their own space. To accomplish this, Ikea has been pursuing such AR technology for a while-since 2017 when it launched its Ikea Place app.
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“In fact, 87% of our customers say that they want to feel good about their home, but only half of them know how to do it.”Īs Fenrich explains, Ikea wants to offer consumers the same visual experience as shopping in an Ikea store, but without leaving home. “People often buy without context and rely on their imagination,” said Thomas Fenrich, VP, digital product, Ikea Group U.S., via email. Then a few minutes later, I successfully proved that a desk could fit into a kitchen nook-no tape measure required. But as I pulled several new sectionals into my space, I instantly got a sense of their scale. My existing rug melted into my wood flooring rather than disappearing. Fabrics in particular appear with a bit too much of a digital glow to understand how the colors will look in person. All of these items are rendered in 3D, allowing you to drag thousands of Ikea products right into your room where they automatically resize with proper perspective. Then, another few taps ushered me to Ikea’s digital catalog of sofas, dressers, end tables, and more. I could tap any individual piece of furniture (or discreet canine) to delete it. Within the app’s editor, I saw all the objects outlined in my room. And once I was done, I still had to wait another 10 minutes for processing.īut when that hassle was complete, I’ll admit that Ikea delivered pretty well on its promise.
With each request Ikea made, I admittedly lost a little confidence that this would even work. Then the app asked me to wave my camera in a strange figure eight-and a larger figure eight-and then to take a few steps to my right to do it all again. First, I had to take several photos of the space, lining up the edges of different ones, like stitching together a panoramic image. The process of getting here wasn’t instantaneous. But Ikea’s is powered by a new AI feature dubbed IKEA Kreativ, which promises to clear out any room in your house, making boxes, planters, and furniture disappear so you can build a picture-perfect room without simply relying on your imagination. As I drag new Ikea furniture into the space-positioned through augmented reality-I must admit, This is a pretty helpful way to redecorate a room without all the weight of past decisions! While deleting my family is admittedly a disquieting sensation, it makes a lot of room for my imagination.
I’ve just scanned my living room with Ikea’s updated app, which relaunches today (alongside a similar experience on the Web). A shoe cabinet-a piece of furniture I don’t really like but has proven indispensable for my family’s clutter-sits in the background, quietly judging the scene.Īnd then, with a single tap, they all disappear, leaving me with the same empty room as when I first bought the house. My children play Switch on our leather couch. My 75-pound golden retriever wears a cone of shame near my front door.
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